How Does Free Webinars Work?

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Free Webinars

Freewebinars.com. You’ve mastered the art of the sales webinar. You know how to hold an audience for 90 minutes and convert prospects into customers. You spend weeks crafting the perfect 60 to 90 minute presentation, building anticipation, creating urgency, and then pray enough people show up to make it profitable.

But here’s the question that keeps successful webinar marketers awake at night. How do you get the right people to actually show up? Even when your content is phenomenal, you’re still fighting for attention in an overcrowded digital world. You’re going it all alone.

The financial reality, you already know the math. Driving qualified traffic to a single webinar can cost thousands of dollars. Facebook ads, Google ads, LinkedIn campaigns, email sequences, affiliate partnerships, the costs add up fast.

But what if you didn’t have to go alone? Successful retailers figured this out decades ago. Nordstrom doesn’t build stores in empty fields. They anchor malls.

Why? Synergy. Car dealerships create auto malls where Toyota, Ford, and BMW compete side by side. Counterintuitive? Maybe.

Profitable? Absolutely. The collective draw brings more qualified buyers than any single dealership could attract alone. The same principles and concepts of synergy hold true when it comes to restaurants and dining establishments.

McDonald’s, Burger King, and Subway don’t hurt each other. They create a food destination that benefits everyone. Synergy is defined as the interaction or cooperation of two or more organizations, substances, or other agents to produce a combined effect greater than the sum of their separate effects.

Or, more succinctly put, the whole is greater than the sum of its parts. Rather than one plus one equals two, it’s more like synergy plus one plus one equals three. Freewebinars.com is a synergy platform for businesses that provide personable and visual solutions to their prospects via a webinar.

Freewebinars applies this same proven synergy to webinar marketing. Instead of your sales presentation competing in isolation, it becomes part of a destination where serious buyers come to find solutions and fix their problems. Your sales funnel webinar about marketing automation sits alongside complimentary presentations on sales psychology, CRM optimization, and lead generation.

These other webinars produce overflow traffic, which lead prospects to webinars on related topics. Here’s where it gets really interesting. We leverage your monthly fees with other clients’ investments to create a much larger advertising budget than any single business could afford alone.

Instead of your $97 getting lost in the digital advertising noise, we combine it with other listing clients of free webinars to create serious buying power. What cost $5,000 for one business to advertise now only cost $97 when split among 53 other businesses. This gives us the budget to run professional campaigns across premium platforms, work with quality content creators, and maintain consistent visibility in places where your individual budgets simply couldn’t compete.

In addition, because we can combine these advertising dollars and have greater advertising spend, we can get preferred pricing or break points, which allows us to stretch these critical advertising dollars even further. It’s like joining an advertising co-op where everyone contributes and everyone benefits from the collective buying power. The grocery store co-op model applied to the most expensive business challenge, acquiring qualified prospects.

We market to serious business owners and consumers willing to invest in solutions, so the traffic quality is focused. These aren’t tire kickers browsing for free information. They’re qualified prospects actively seeking solutions right now.

Prospective webinar listing advertisers often ask, why isn’t this free? Two critical reasons. First, the investment barrier eliminates low quality content. You don’t want your professional sales presentation listed next to amateur hour webinars any more than Mercedes wants to be next to a sketchy used car lot.

The fee creates a professional standard that protects everyone’s credibility. When prospects see your webinar on free webinars, they know you’re serious about delivering value. Second, those fees get leveraged together to fund advertising campaigns that benefit everyone.

Your $97 combines with other clients’ investments to create the buying power for premium advertising that few of us could afford individually. Like internet search engine results, those towards the top of search results will most likely get the most clicks. Top three positions of search results typically capture 87% of all clicks.

As categories develop and competition increases, positioning becomes important. Our platform is designed to show those customers that are paying the most first. If one client chooses to pay more, consequently, their listing will be served before the lower priced listings.

It has a type of auction element where the more you are willing to spend, the higher in the search your listing will appear. Some categories naturally will have low competition and that means the cost will be very affordable. However, high ticket sales or million dollar advertisers like class action lawsuits against contaminated water or million dollar consulting projects are much more valuable and it wouldn’t be unreasonable for a large corporation to spend thousands of dollars every month, especially when a couple of profitable sales would generate millions of dollars.

You decide what the traffic is worth to your business. Start at bronze and scale up as you see results or dominate immediately by selecting a higher priced tier level. Let’s be completely transparent.

We’re new and we’re building traffic. This very reasonable pricing will be the same $97 for bronze up to our premium tiers going forward. We want it low enough that new businesses can get on the platform and announce their business, but we also need to charge enough to move the proverbial needle.

Consequently, because we are new, there is less traffic, which means less competition for early adopters. And as the website traffic grows, so will your competition. But here’s what won’t be the same.

Your customer’s problems. Right now, today, someone is searching for exactly what you are offering. They need your product or your service today.

They probably needed it a week ago and are anxious to solve their problem quickly. They need your solution to their problem that’s costing them money, sleep, or a competitive advantage. Wait three months to start and you’ve missed three months of connecting with prospects who need your products and services.

We want you to be profitable from day one because our success depends on your success. Your webinar showcases products and services that solve real business problems. The question isn’t whether to start.

It’s whether you’ll be there when your prospects are searching for the solutions that you provide. Join the synergy. Benefit from our co-op traffic investment.

Position your sales presentation where your prospects are actively searching for solutions. Freewebinars.com, where expertise meets opportunity, where synergy multiplies success. Because while you’re considering your options, your ideal customers are searching for your solutions right now.

We wandered the site with other tourists

Yet strangely the place did not seem crowded. I’m not sure if it was the sheer size of the place, or whether the masses congregated in one area and didn’t venture far from the main church, but I didn’t feel overwhelmed by tourists in the monastery.

Headed over Lions Bridge and made our way to the Sofia Synagogue, then sheltered in the Central Market Hall until the recurrent (but short-lived) mid-afternoon rain passed.

Feeling refreshed after an espresso, we walked a short distance to the small but welcoming Banya Bashi Mosque, then descended into the ancient Serdica complex.

We were exhausted after a long day of travel, so we headed back to the hotel and crashed.

I had low expectations about Sofia as a city, but after the walking tour I absolutely loved the place. This was an easy city to navigate, and it was a beautiful city – despite its ugly, staunch and stolid communist-built surrounds. Sofia has a very average facade as you enter the city, but once you lose yourself in the old town area, everything changes.

Clothes can transform your mood and confidence. Fashion moves so quickly that, unless you have a strong point of view, you can lose integrity. I like to be real. I don’t like things to be staged or fussy. I think I’d go mad if I didn’t have a place to escape to. You have to stay true to your heritage, that’s what your brand is about.

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